We are proud to announce that Willshee’s Waste & Recycling has become an Official Club Partner of Burton Albion Football Club.

Based in Burton-upon-Trent, Willshee’s is the largest independent waste and recycling company in the East Midlands. As a family-run business with more than 40 years of experience, we have long been the go-to experts for waste management, recycling, and skip hire across the region.

Our partnership with Burton Albion builds on a long-standing relationship; for more than a decade, our team has worked closely with the club, overseeing waste removal and recycling at the Pirelli Stadium throughout the week and on matchdays.

Supporting sustainable operations at the Pirelli Stadium

As part of our work with the club, Willshee’s provides a full range of waste management and recycling services to support the smooth running of stadium operations.

Our services include:

Wheelie bin collections
Skip hire
Rear End Loaders (RELs)
Roll-on/roll-off containers
Hazardous waste collections
Equipment rental for general waste and all types of recycling

By managing waste and recycling across the stadium, we help ensure that operations run efficiently while supporting environmentally responsible waste management.

Strengthening a long-standing partnership

Speaking about the partnership, Dean Willshee, Managing Director of Willshee’s, said: “Willshee’s is delighted to become an official club partner at Burton Albion. We have worked closely with the club for over ten years, and this is the next step for us in developing our long-lasting relationship, supporting the team both on and off the pitch.”

The partnership also reflects our continued commitment to supporting organisations within our local community while helping them manage waste more sustainably.

Visible support on matchdays

Willshee’s presence at the stadium is already highly visible on matchdays, with a prime TV-facing advertising position in the northwest corner of the stadium.

Commenting on the partnership, Jordan Worthington, Head of Sales at Burton Albion, said: “I am delighted to officially welcome Willshee’s, who are already a key part of the operation of the stadium, on board as an official club partner. They bring industry-leading expertise and an environmentally responsible approach to waste and recycling management, supporting our commitment to operating more sustainably across all areas of the club.

I look forward to building on our existing relationship and working together to deliver long-term environmental and commercial benefits.”

We look forward to continuing our work with Burton Albion and supporting the club with reliable, sustainable waste and recycling solutions for many years to come

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