Moving into his fifth year at Willshee’s, Ben Kelly-Walley has carved a unique path in the waste management industry. Starting as a Business Development Manager in 2020 – with no previous experience in the sector – Ben’s role has evolved significantly. In this Q&A, we explore Ben’s experiences of working at Willshee’s and his insights into the fast-paced world that is waste management.

Q: Can you describe your current role? What does a typical day look like for you?

A: I’m entering my fifth year at Willshee’s. I started in 2020 as a Business Development Manager, and my role has since evolved into Key Account Management. My day-to-day is incredibly varied and no two days are ever the same. There’s always a new challenge to overcome, a new lead to pursue, or an inquiry that requires my input. I also work closely with our transport team and depots, providing feedback to customers on waste stream management, and collaborate with the Office Sales, Bookings and Accounts Team to support and provide assistance where needed. . It’s a unique blend of responsibilities, and I genuinely enjoy the variety.

While I was initially brought in for business development, my role has naturally evolved as we’ve won more customers and I’ve needed to take on more account management. Until recently my time was split between the two. Going forward, Key Account Management is my primary focus, but I am continuing to support the new sales staff, which allows me to stay involved in business development, which I really enjoy. I love building relationships with Willshee’s Key Accounts, meeting new customers, exploring new ways to manage waste streams, and, of course, winning new business.

Q: How did you start in the waste management industry, and what has your career journey been like so far?

A: My career has always been in sales, starting with retail banking, then moving into furniture sales. I had no prior experience in waste management before joining Willshee’s five years ago. It was a leap of faith for both me and Willshee’s. It was also a quick and big learning curve. But it’s worked out really well.

Q: What do you find most rewarding about working at Willshee’s and in the waste management industry?

A: One of the best things about Willshee’s is that it’s a major player in the waste industry but still operates as a family business. I love the accessibility to directors and the ability to make quick decisions.

In the waste sector, I find it especially rewarding to solve customers’ waste management challenges and be seen as an expert in the field. I also appreciate Willshee’s transparency; we encourage customers to visit our facilities and see how their waste is processed.

Q: What are some of the biggest challenges you face in your role, and how do you overcome them?

A: One of the biggest challenges is educating customers about the value of sustainable waste management practices, especially when they’re focused on price. We overcome this by providing solutions and demonstrating the benefits of our services. We also emphasise our transparency and encourage customers to see our facilities firsthand.

Q: What are some of the trends you’re seeing in the waste industry, and how are they impacting your role?

A: The biggest trend right now is the new Simpler Recycling regulations coming into effect at the end of March. This has required a lot of education and communication with our customers. We’ve been proactive in helping them understand the new requirements and offering solutions to ensure compliance. Additionally, sustainability is a major focus for businesses, and we’re seeing more customers prioritise environmentally responsible waste management practices.

Q: What’s something people might be surprised to learn about you?

A: I used to play football at a high level for Stoke City and Derby County.

Q: What was the biggest learning curve for you, moving into waste management, having no prior experience?

A: The biggest learning curve was understanding the intricacy of waste management. Before, working at Willshee’s, I didn’t give much thought to where the waste went. Now, I understand the reasons we need to segregate, the recycling processes, and the end goals. It’s a fascinating sector, and I enjoy passing that knowledge on to customers.

Q: What advice would you give to businesses looking to improve their waste management practices?

A: I would advise them to prioritise sustainability and seek out waste management partners who are transparent and offer comprehensive solutions. Don’t just focus on price, but consider the long-term environmental impact.

For more information on what Willshee’s can do for your business, please visit https://www.willshees.co.uk/

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